Oh…You Sell Underwear?!

I recently watched Simon Sinek’s TED talk (TED’s third-most popular talk of all time), where he draws parallels between great leaders throughout history and surfaces one common differentiator: They all started with “why” they were doing what they were doing.

For me, the entire lecture can be distilled down to a single question:

Why do you get out of bed in the morning?

I get out of bed because I have an opportunity each and every day to make a positive impact, namely through my contributions at MeUndies.

Yes, we sell underwear, but that doesn’t scratch the surface of what we do. Selling underwear is how we make money, but that doesn’t begin to define our reason for being. We exist to:

  1. Empower you to feel comfortable in your own skin and be happy with who you are.

  2. Inspire you to have authentic self-confidence that doesn’t waver in the face of criticism or ridicule from others.

  3. Equip you with the conviction to be bold in your every action.

  4. Make you feel comfortable with expressing yourself freely and not giving a fuck what others may think.

At its core, our vision is to make products that make you look great, so you can feel great. Because when you feel great, you’re empowered to do great things.

Our mission is of the highest calling and our vision stretches further than most companies dare to dream. Sure, we make underwear. BUT our vision is anything but a simple, commoditized item in your closet drawer.

At MeUndies, we strive for a world that is empowered to feel bold, confident, and free so you can enjoy living life to the fullest.

Because without that, everything else simply doesn’t matter.

Credit goes to:

  1. Cory Rellas (COO at Drizly) for sending me Simon Sinek’s video lecture and in turn, inspiring me to write this post.
  2. Ashley Reid (Founder/CEO at Wellist) for challenging me to write a blog post without editing and worrying about how it’s perceived.

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